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Privacy Policy

Your privacy is important to us. This policy explains how we collect, use, and protect your personal information.

Last Updated: April 15, 2026

1. Introduction

GENPRO TRADING PLC ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

This policy complies with:

  • Ethiopian Data Protection and Privacy Laws
  • General Data Protection Regulation (GDPR) for international users
  • Industry best practices for data security

By using our website or services, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

  • Contact Information: Name, email address, phone number, postal address
  • Business Information: Company name, job title, business address
  • Account Information: Username, password (encrypted), account preferences
  • Communication Data: Messages, inquiries, support tickets, feedback
  • Payment Information: Billing address, payment method (processed securely through third-party providers)

2.2 Automatically Collected Information

When you visit our website, we automatically collect:

  • Technical Data: IP address, browser type, device information, operating system
  • Usage Data: Pages visited, time spent on pages, click patterns, referral sources
  • Cookies and Tracking: See our Cookie Policy section below

3. How We Use Your Information

We use your information for the following purposes:

  • Service Delivery: To provide, maintain, and improve our products and services
  • Communication: To respond to your inquiries, provide customer support, and send service-related notifications
  • Marketing: To send promotional materials, newsletters, and updates (with your consent). You may unsubscribe from the newsletter at any time.
  • Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements
  • Business Operations: To analyze usage patterns, improve user experience, and develop new features
  • Security: To protect against fraud, unauthorized access, and other security threats

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

  • Service Providers: With trusted third-party service providers who assist in our operations (e.g., hosting, payment processing, email services)
  • Legal Requirements: When required by law, court order, or government regulation
  • Business Transfers: In connection with a merger, acquisition, or sale of assets (with notice to users)
  • Consent: When you have given explicit consent for specific sharing
  • Protection of Rights: To protect our rights, property, or safety, or that of our users

All third-party service providers are contractually obligated to protect your information and use it only for specified purposes.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

  • Encryption: SSL/TLS encryption for data transmission
  • Access Controls: Limited access to personal data on a need-to-know basis
  • Secure Storage: Data stored in secure servers with regular backups
  • Regular Audits: Security assessments and vulnerability testing
  • Employee Training: Staff trained on data protection and privacy practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Rights

Under Ethiopian and international data protection laws, you have the following rights:

  • Right to Access: Request a copy of your personal information we hold
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal information (subject to legal obligations)
  • Right to Restrict Processing: Request limitation of how we use your data
  • Right to Data Portability: Receive your data in a structured, machine-readable format
  • Right to Object: Object to processing of your data for certain purposes
  • Right to Withdraw Consent: Withdraw consent for data processing at any time

To exercise these rights, please contact us at info@genprotrading.com or use our contact form.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience:

  • Essential Cookies: Required for website functionality (cannot be disabled)
  • Analytics Cookies: Help us understand how visitors use our website
  • Marketing Cookies: Used to deliver relevant advertisements (with your consent)
  • Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality.

8. Data Retention

We retain your personal information only for as long as necessary to:

  • Fulfill the purposes for which it was collected
  • Comply with legal, accounting, or reporting requirements
  • Resolve disputes and enforce agreements

When data is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

9. International Data Transfers

Your information may be transferred to and processed in countries other than Ethiopia. We ensure that:

  • Appropriate safeguards are in place for international transfers
  • Recipient countries have adequate data protection laws
  • Standard contractual clauses are used when necessary

By using our services, you consent to such transfers.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

  • Posting the new policy on this page
  • Updating the "Last Updated" date
  • Sending an email notification (for significant changes)

Your continued use of our services after changes become effective constitutes acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

GENPRO TRADING PLC

Meskel Flower in front of Duke Building, Addis Ababa, Ethiopia

+251912102937

+251929882900

info@genprotrading.com

http://www.genprotrading.com